PRIVACY POLICY

Last Updated: October 26, 2026

Welcome to Wu Wear. WTC Merch, LLC (“WTC,” “we,” “us,” or “our”) respects the privacy of individuals who visit the Wu Wear website at https://wuwearglobal.com (the “Site”) or access other websites, pages, features, content, or services owned or operated by us that reference this Privacy Policy (collectively, the “Services”).

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information, as well as the rights and choices you may have regarding that information.

By accessing or using our Services, you acknowledge this Privacy Policy. Your use of the Services is also subject to our Terms of Service.

We may update this Privacy Policy periodically. Material changes will be communicated as required by applicable law.

1. What Information We Have & Where We Get It

We collect certain personal information when you interact with our Services. The information collected depends on how you use our website, purchase merchandise, communicate with us, or participate in promotional activities.

Information You Voluntarily Provide

Account Registration. When you create an account, we may collect your name, email address, password or authentication information, and account preferences.

Order Placement. When purchasing Wu Wear merchandise, we may collect your name, billing address, shipping address, email address, telephone number, purchased products, order history, and transaction information.

Payment Information. Payments are processed through third-party payment service providers. Payment-related information may include billing details, payment method information, and transaction identifiers. Complete payment card details are generally handled by our payment processors.

Customer Support. When contacting our customer service team, we may collect your contact information, order details, correspondence, and any additional information you provide.

Newsletter and Marketing Sign-Ups. When subscribing to Wu Wear marketing communications, we may collect your email address, telephone number, and communication preferences.

Promotions and Special Events. When participating in giveaways, contests, early-access programs, or other promotional activities, we may collect your name, email address, telephone number, and other information required for participation.

Website Forms. We may collect information submitted through contact forms, product inquiries, and other forms available through our Services.

Information We Automatically Collect

When you access our Services, we and our service providers may automatically collect certain information, including:

• Usage Information: Pages visited, products viewed, referring websites, browsing activity, and interactions with the Site.

• Device Information: Device type, operating system, browser type, device identifiers, and related technical information.

• IP Address and Approximate Location: Information used to estimate your general geographic location.

• Cookies and Tracking Technologies: Information collected through cookies, pixels, and similar technologies to support website functionality, analytics, and advertising.

We may also receive information from payment processors, ecommerce platforms, shipping providers, analytics providers, and other service providers involved in operating our business.

2. How We Use Your Information & Why

We use personal information for the following purposes:

To Process and Fulfill Orders. To process payments, confirm purchases, fulfill merchandise orders, arrange shipping, provide tracking information, and manage returns or exchanges.

To Provide Customer Service. To respond to inquiries, resolve order issues, manage customer accounts, and provide assistance.

To Send Transactional Communications. To send order confirmations, shipping notifications, account updates, security notices, and other communications related to your purchases or use of our Services.

To Improve Our Website and Services. To analyze customer activity, improve website functionality, understand purchasing patterns, and develop new products and services.

To Personalize Your Experience. To display relevant products, remember preferences, and improve your shopping experience.

For Marketing and Promotional Purposes. To communicate information about Wu Wear collections, product releases, restocks, promotions, exclusive offers, and other brand-related announcements, subject to applicable consent requirements.

For Security and Fraud Prevention. To detect suspicious transactions, prevent unauthorized access, protect customer accounts, and maintain the security of our Services.

To Comply with Legal Obligations. To meet applicable tax, accounting, regulatory, and legal requirements.

For Business Operations. To manage business relationships, enforce our policies, resolve disputes, and facilitate legitimate corporate transactions.

We may also use personal information for other purposes disclosed to you at the time of collection or with your consent.

3. Who We Share Your Data With & Why

We may share personal information with third parties when reasonably necessary to operate our Services, fulfill orders, or conduct legitimate business activities.

Service Providers

We may share information with third-party companies that provide services on our behalf, including:

• Ecommerce platforms and website hosting providers

• Payment processors

• Warehouse and fulfillment partners

• Shipping and logistics providers

• Customer service platforms

• Email and SMS communication providers

• Analytics and technology providers

• Fraud prevention and security providers

These providers receive information necessary to perform their services, subject to applicable contractual and legal requirements.

Corporate Affiliates

We may share information with affiliated entities and businesses under common ownership or control, where permitted by applicable law.

Marketing and Advertising Partners

We may share certain information with advertising and marketing partners to measure campaign performance, deliver relevant advertising, and promote Wu Wear products.

Depending on applicable privacy laws, certain advertising-related disclosures may be considered a sale or sharing of personal information.

Legal Requirements

We may disclose personal information when required by law, legal process, governmental request, or when reasonably necessary to protect our rights, customers, employees, or business operations.

Business Transfers

In connection with a merger, acquisition, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of the transaction, subject to applicable law.

With Your Consent

We may share information with other parties when you authorize or direct us to do so.

4. Cookies and Other Tracking Technologies

We and our service providers may use cookies, pixels, web beacons, and similar tracking technologies to operate and improve our Services.

These technologies may be used to:

• Maintain shopping cart functionality and customer sessions.

• Remember preferences and account settings.

• Analyze website traffic and customer interactions.

• Measure advertising and marketing performance.

• Deliver personalized product recommendations.

• Support fraud prevention and website security.

Some third-party advertising partners may use tracking technologies to display advertisements based on your interactions with our Site and other websites.

You may manage cookies through your browser settings and any privacy preference tools made available on our Site.

Where required by applicable law, we will obtain consent before using nonessential tracking technologies.

5. Your Choices & Rights

a. Marketing Communications

You may opt out of promotional emails at any time by selecting the unsubscribe link included in our marketing communications.

If you have subscribed to SMS marketing, you may opt out by following the instructions provided in the messages, including replying STOP where supported.

Opting out of marketing communications will not prevent us from sending necessary transactional messages, such as order confirmations or shipping updates.

b. Cookies and Advertising Preferences

You may control certain cookies through your browser settings or privacy preference tools available on our Site.

Depending on your location, you may also have the right to opt out of targeted advertising, the sale or sharing of personal information, or certain profiling activities.

Where required by law, we will recognize applicable opt-out preference signals, including Global Privacy Control.

c. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

Access: Request information about the personal information we maintain about you.

Correction: Request correction of inaccurate personal information.

Deletion: Request deletion of personal information, subject to legal exceptions.

Data Portability: Request a copy of certain personal information in a portable format.

Opt Out: Opt out of certain sales, sharing, targeted advertising, or profiling activities.

Withdraw Consent: Withdraw consent for processing activities that rely on your consent.

Restrict or Object: Request restrictions on certain processing activities where applicable.

Appeal: Appeal certain decisions regarding privacy rights requests where provided by law.

Non-Discrimination: Exercise your applicable privacy rights without unlawful discrimination.

Certain rights may be limited where retention or processing is necessary to fulfill legal obligations, complete transactions, prevent fraud, or protect legitimate rights.

d. Submitting Privacy Requests

To exercise your applicable privacy rights, please contact:

legal@iconicartistsgroup.com

Please include sufficient information for us to identify your request.

We may need to verify your identity before processing certain requests. Where permitted by law, authorized agents may submit requests on your behalf.

We will respond within the timeframes required by applicable law.

e. Opting Out of Sale or Sharing

Depending on applicable privacy laws, the use of advertising cookies, pixels, and related technologies may constitute the sale or sharing of personal information.

Where applicable, customers may exercise their opt-out rights through the privacy choices mechanism available on our website or by contacting us.

We will honor applicable privacy requests and legally recognized opt-out preference signals.

6. Children

Our Services are intended for a general audience and are not directed toward children under the age of 18.

We do not knowingly collect personal information directly from children under 18.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact legal@iconicartistsgroup.com with the subject line “Children’s Information Inquiry.”

We will review the request and take appropriate action consistent with applicable law.

7. Looking After Your Information

Security

We implement reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

• Processing and fulfilling orders

• Maintaining customer accounts

• Providing customer service

• Meeting tax and accounting requirements

• Preventing fraud and maintaining security

• Resolving disputes

• Complying with applicable legal obligations

Retention periods depend on the type of information, the purpose for which it was collected, and applicable legal requirements.

When personal information is no longer required, we will delete, deidentify, or otherwise securely dispose of it as appropriate.

8. Third-Party Links

Our Services may contain links to third-party websites, social media platforms, payment providers, or other services not operated by WTC Merch, LLC.

We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of any third-party services you visit.

9. California Consumer Privacy Notice

This section supplements the Privacy Policy for California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies to our processing activities.

Categories of Personal Information Collected

Depending on your interactions with our Services, we may collect:

Identifiers: Name, email address, telephone number, mailing address, IP address, and account identifiers.

Commercial Information: Products purchased, order history, transaction records, and purchasing preferences.

Internet or Electronic Activity: Website browsing activity, interactions with advertisements, cookies, and device information.

Geolocation Information: Approximate geographic location derived from IP addresses or similar information.

Customer Communications: Customer service inquiries, correspondence, and related records.

Inferences: Preferences or interests derived from interactions with our Services, where applicable.

Business Purposes

We collect and use these categories of information for order processing, customer service, website operations, analytics, advertising, security, and legal compliance.

Disclosure and Sharing

We may disclose personal information to ecommerce service providers, payment processors, fulfillment providers, technology vendors, and other business partners.

We may also share certain identifiers, device information, and internet activity with advertising partners for cross-context behavioral advertising, where permitted by law and subject to applicable opt-out rights.

We do not knowingly sell or share personal information of consumers under 16 years of age.

Retention

We retain personal information only for periods reasonably necessary for the purposes described in this Privacy Policy, subject to applicable legal and business requirements.

California Privacy Rights

Eligible California residents may exercise rights to access, correct, delete, or obtain copies of personal information, and to opt out of applicable sales or sharing.

California residents may also exercise applicable rights concerning sensitive personal information and automated decision-making where required by law.

To submit a privacy request, contact legal@iconicartistsgroup.com or use the privacy rights tools provided on our Site.

California Shine the Light Law

California residents may have additional rights regarding disclosure of personal information to third parties for their direct marketing purposes.

Requests may be submitted using the contact information provided below.

Do Not Track

Some browsers transmit “Do Not Track” signals. Because there is no universally adopted standard for responding to these signals, our Site may not respond to all such requests.

We will process legally recognized opt-out preference signals as required by applicable law.

10. Notice to Residents of the European Economic Area, United Kingdom, and Switzerland

Where the General Data Protection Regulation (“GDPR”), UK GDPR, or other applicable data protection laws apply, we process personal information under appropriate legal bases.

These may include:

Contractual Necessity: Processing information to complete purchases, deliver merchandise, manage accounts, and provide customer service.

Legitimate Interests: Operating and improving our Services, preventing fraud, maintaining security, and conducting appropriate business activities, subject to applicable balancing requirements.

Legal Obligations: Processing information to comply with tax, accounting, regulatory, and other legal requirements.

Consent: Processing information for activities requiring consent, including certain marketing communications and nonessential tracking technologies.

Where applicable, individuals may exercise rights of access, correction, deletion, portability, objection, restriction, and withdrawal of consent.

Personal information may be transferred to and processed in countries outside your country of residence, including the United States. Where required, we will implement appropriate safeguards for international data transfers.

For questions about international data processing or applicable privacy rights, please contact us using the information below.

11. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:

WTC Merch, LLC

1100 Glendon Ave, Suite 2000

Los Angeles, CA 90024

Email: legal@iconicartistsgroup.com

Website: https://wuwearglobal.com

For general customer service questions relating to Wu Wear merchandise, orders, shipping, or returns, please use the customer support contact information available on our website.